Published On: December 6, 2021

Toshiba M550KU Fire TV is First with FALD

Published On: December 6, 2021
Last Updated on: December 16, 2021
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Toshiba M550KU Fire TV is First with FALD

Amazon's Fire TV smart platform runs TVs from various brands including Insignia, Amazon and Toshiba. Thus far the offerings have tended to be entry-level TVs […]

Toshiba M550KU Fire TV is First with FALD

By Author: Home Theater Review
The staff at HomeTheaterReview.com is comprised of experts who are dedicated to helping you make better informed buying decisions.

Amazon's Fire TV smart platform runs TVs from various brands including Insignia, Amazon and Toshiba. Thus far the offerings have tended to be entry-level TVs that don;\'t necessarily focus on picture quality as much as overall value. But now with the Toshiba M550KU there's a Fire TV option that incorporates a 48-zone FALD backlight, helping it achieve higher contrast and overall better picture quality.

“Our goal is to work with world-class TV brands to make entertainment more intuitive and engaging for customers.We’re excited to see Toshiba invest in a flagship TV that combines great picture quality and Fire TV’s best-in-class entertainment with hands-free Alexa.” 

Daniel Rausch, Vice President, Amazon Entertainment Devices and Services
Amazon's Fire TV smart platform runs TVs from various brands including Insignia, Amazon and Toshiba. Thus far the offerings have tended to be entry-level TVs that don;\'t necessarily focus on picture quality as much as overall value. But now with the Toshiba M550KU there's a Fire TV option that incorporates a 48-zone FALD backlight, helping it achieve higher contrast and overall better picture quality. 1836d370 amazon fire tv omni series front


Another picture quality-related feature includes extensive support for high dynamic range with Dolby Vision compatibility, as well as the HDR10 standard.

Tioshiba also equips these TVs with a 120 Hz panel, and Auto Low Latency Mode which ought to make gamers happy. This model also handles 3D immersive sound, including DTS a virtual tax built-in, and Dolby Atmos support as well.

Of course, it's Amazon so you get Alexa built-in, for easy searches and TV control. It's also a sleek design that speaks to the higher performance this model offers, with a thin chassis and slim bezel. You even get picture-in-picture capability and you can have your doorbell or security camera feed pop up on the screen.

Being fancier, higher performance TVs, the price is a bit above what we've seen from Fire TV models in the past. The M550KU is available from Best Buy and Amazon and comes in three sizes: $799.99 (55”), $999.99 (65”) and $1,199.99 (75”). All list prices are MSRP and availability is early December as these TVs begin to ship.

Right now Best Buy has the 55" M550KU on sale for $649.99


  • gate io
    2023-02-14 12:01:59

    I read your article carefully, it helped me a lot, I hope to see more related articles in the future. thanks for sharing.

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