According to an article published by Home Media Magazine, Toshiba has recently announced a multiyear agreement with Rovi. The agreement will see Toshiba using Rovi's Total Guide as the cable search platform for the company's HDTVs, Blu-ray players, and mobile devices.
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• Read more industry trade news from HomeTheaterReview.com.
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• See the Home Media Magazine article on their website.
This agreement will cover the United States as well as Europe. There will also be an interesting new feature available to Toshiba through the platform. Toshiba will now be able to take advantage of interactive advertising capabilities.
"Rovi has unique solutions and essential intellectual property that are critical in bringing a simplified entertainment experience to consumers looking to access digital content of all types from a variety of sources," said Taro Hiyama, chief marketing executive of Toshiba's digital products and services division.
Toshiba has already been including Rovi products within their own, specifically the Rovi RoxioNow application and Rovi's DivX video playback. Given that, this new deal seems like a natural progression of the relationship between Rovi and Toshiba.
Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• Explore similar stories in our Streaming, Apps, and Downloads News section.
• See the Home Media Magazine article on their website.
