Published On: November 12, 2011

UltraViolet Could Be A Contender in the Future of Home Media

Published On: November 12, 2011

UltraViolet Could Be A Contender in the Future of Home Media

UltraViolet is a new voice in the world of digital media distribution. From the ideology and implementation of the service, it looks to be a strong voice, but will it be a voice that anyone hears?

UltraViolet-logo.jpgUltraViolet is new initiative in digital media distribution. With its buy-once-play-anywhere ideology as well as several other features, the service seems to be avoiding a lot of the pitfalls that other online services have endured.

The service was discussed in an article by Home Media Magazine. In that article, Adam Powers, VP of technology at Rovi Corp., said that UltraViolet had a one in four chance of succeeding. However, that may have changed, given the execution and support of the service from the movie studios.

Additional Resources
• Read more streaming, apps, and downloads news from HomeTheaterReview.com.
• Explore more stories like this in our Movie News section.

Two Blu-ray releases have already come packed with an exclusive UltraViolet copy: Horrible Bosses and Green Lantern, and more are on the way. Not only that, but there has been a strong push in the advertising of these releases to mention the UltraViolet service. Okay, but what exactly is UltraViolet?

Essentially, UltraViolet is a digital store. But one that features endless options. For instance, the Horrible Bosses and Green Lantern releases are store bought discs that feature essentially a digital copy of the movie. However, you can also buy movies off of UltraViolet's website. Now this is where things get interesting. You have control over how you want to watch the movie. You can watch it on your computer or mobile device. You can stream it. You can download it. You can even request a disc copy when you purchase it online. To put it simply, there is a lot of flexibility to watch the movie how you want to. Also, it is possible to have multiple users on the same account, which is a huge benefit.

Ultimately the success will come down to how well the company can educate consumers. As Powers put it in the article, "When the studios did DVD, it was CD with video. With Blu-ray it was DVD in high-def. With UltraViolet [there's no comparison]. At the end of the day, consumers are going to decide if it's valuable to them or not. There is that risk of putting it out there and consumers saying they're not interested in the value proposition."

It's time to wait and see how UltraViolet handles this obstacle.

Additional Resources
• Read more streaming, apps, and downloads news from HomeTheaterReview.com.
• Explore more stories like this in our Movie News section.

Subscribe To Home Theater Review

You'll automatically be entered in the HTR Sweepstakes, and get the hottest audio deals directly in your inbox.
When you buy through links on our site, we may earn an affiliate commission. Your support is greatly appreciated!
© JRW Publishing Company, 2020
magnifiercross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram