Reports said Viacom wanted a 12 percent increase in fees and Time Warner was choking on the number. Consumers were calling in to complain to Time Warner as the channels were about to be potentially pulled from the lineup. In the end, the two sides have announced that they have worked out a deal and will wrap up details in the coming days. There will be no disruption to anyone's channels who subscribes to Time Warner Cable.
Consumers have a choice in terms of how they get their television fed into their homes specifically with the rise of the increasingly HD-savvy satellite providers such as Dish Network and DirecTV however Time Warner also packs high speed Internet for many of their users thus making the move a little more difficult for users to move away from their trusty cable company.
In the end, both Viacom and Time Warner knew that finding the middle protects their content and value to consumers as a deep recession isn't a good time to start taking away value from consumers. They might just learn how to live without cable or the channels that come on such a service.
Source: TimeWarner.com, HuffingtonPost.com