Vizio, one of the manufacturers pushing Ultra HD tech, is predicting that the penetration rate for North America in 2014 will be 2%. Considering that around 85% of people own an HDTV at this point, that seems like a pretty small slice of the pie.
The penetration rate of Ultra HD TVs in the North America market in 2014 is expected to be at around 2%, according to Vizio chairman Wang Wei.
Wang said that 50-inch Ultra HD TVs priced around US$1,000 will be the crux of Vizio's Ultra HD TV development in North America during 2014. The company will also release larger sizes, with panels coming from AU Optronics (AUO) and Innolux, in addition to Sharp and LG Display.
When asked about considering using Ultra HD TV panels from China makers, Wang said he believes that Taiwan makers have a three year lead over China makers but that Vizio is still researching whether to cooperate with China makers more.
The chairman also commented that he believes competition in the Ultra HD TV segment will increase due to China and Korea panel makers' decisions to produce 48- and 49-inch units.
Consumers can expect to see Ultra HD TVs with over 100% NTSC in 2014, said Wang.