Vizio Files for IPO

By |


Thumbnail image for Vizio-Reference-UHD.jpgVizio has filed to go public and expects to raise $172.5 million from its initial public offering. Underwriters include BofA Merrill Lynch, Deutsche Bank Securities, and Citigroup. Fortune reports that the company will use the symbol VZIO and sell Class A shares. As discussed in the article below and in the referenced Engadget article, one way that Vizio could generate more revenue is by monitoring and making available to "advertisers and media content providers" information about what you watch using Inscape software that collects "viewing behavior from any content displayed on the screens of our Smart TVs."

From Fortune
Vizio Inc., a company who made a name for itself selling budget-friendly televisions, is ready to go public. The California company filed its Form S-1 with the Securities and Exchange Commission on Friday.

According to the filing, the company plans on raising $172.5 million from its initial public offering; a number that's likely to get bigger as the IPO date nears. Using ticker symbol "VZIO," the company will sell Class A shares. Pricing and exact listing date have yet to be determined.

The filing also sheds some light on Vizio's performance since its inception in 2002. The company has sold over 15 million "smart" TVs, with 65 million total TV sets sold to date, while its connected products have streamed "more than 3 billion hours of entertainment."

Vizio products are available in some 8,000 retail locations throughout the U.S., resulting in $45 million in net income and $3.1 billion in revenue for 2014. For the first half of 2015, Vizio reported $1.3 billion in revenue with a net income of $31.4 million.

But enough numbers, let's talk product strategy.

Vizio uses technology integrated into its televisions to determine what a user is watching, regardless of the source. In other words, Vizio knows what you're watching even if it's a DVD being played on a gaming console or show being watched via cable TV.

As first explained by Engadget, the identification technology can differentiate between 100 billion anonymized viewing data points. The end result is an inside look at the viewing patterns and habits of its customers. Vizio believes it can use this knowledge to deliver customized content and ads to its users, further driving revenue and increasing engagement with its users.

To read the complete Fortune article, click here.

Additional Resources
Vizio IPO plan shows how its TVs track what you're watching at Engadget.com.
Vizio Unveils New Ultra HD Tvs at Spring Line Show at HomeTheaterReview.com.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Jun 21
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer The A1, ACC, and ASUB are scheduled for release in the third quarter of this year, and expand on the capabilities of the existing A3 floorstanfer.
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer

Jun 20
Marantz Announces Two New AV Receivers with Atmos Virtualization The parade of new 2019-model receivers continues to roll out, and the most current float to pass by our spot...
Marantz Announces Two New AV Receivers with Atmos Virtualization

Jun 18
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver Looking to build a fully featured home AV system with source selection and upgraded sound, but not necessarily interested in...
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver

Jun 07
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show Dan D'Agostino Master Audio Systems has announced the upcoming release of its new Progression Integrated Amplifier, a 2 x 200W...
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show

Jun 06
Cambridge Audio Announces New Budget-Priced AX Series Components Cambridge Audio announced this week the introduction of a new range of audiophile separates designed to deliver hi-fi performance on...
Cambridge Audio Announces New Budget-Priced AX Series Components