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In the realm of premium televisions, Samsung's 8K Neo QLED lineup stands as a monument to what's possible when cutting-edge display technology meets ambitious engineering. Today, we're comparing two flagship models that represent the pinnacle of Samsung's TV innovation: the brand new Samsung 65" Neo QLED QN990F 8K Smart TV 2025 priced at $5,499.99, and its predecessor, the Samsung QN900D Series 65" Neo QLED 8K Smart TV available for $3,299.00. Let's explore what these ultra-premium displays offer and whether the latest model justifies its substantially higher price tag.
Before diving into specifics, it's worth understanding what we're talking about when we say "8K." These displays pack an astonishing 7,680 × 4,320 pixels—that's 33 million pixels, four times the resolution of 4K TVs and 16 times that of standard HD. At normal viewing distances with a 65-inch screen, this resolution is admittedly overkill for most content, but it represents the bleeding edge of consumer display technology.
The primary considerations when evaluating these ultra-premium TVs include:
With these factors in mind, let's examine these two 8K heavyweights.
The QN900D was released in early 2024 as Samsung's flagship 8K model, building upon the foundation laid by the QN900C from 2023. It introduced the NQ8 AI Gen3 Processor, representing a substantial leap in processing power over previous generations, with much-improved AI upscaling capabilities.
The QN990F is Samsung's brand new flagship for 2025, positioned as the successor to the QN900D. While it uses the same core processor, it introduces several technology refinements and a revolutionary wireless connectivity solution that literally cuts the cord between your TV and external devices.
This progression represents Samsung's continued refinement of its Neo QLED technology, which uses mini-LED backlighting (thousands of tiny LEDs instead of a few hundred in conventional LED TVs) for more precise light control, leading to better contrast and HDR performance.
Both TVs feature Samsung's 8K AI Upscaling Pro technology powered by the NQ8 AI Gen3 Processor with 768 neural networks. These neural networks analyze incoming content and enhance details to make lower-resolution sources look closer to native 8K.
The QN900D has received widespread acclaim for its upscaling capabilities. Having spent time with this model, I've been genuinely impressed by how it handles everything from 1080p Blu-rays to 4K streaming content. Old movies gain new life with enhanced texture and detail without looking artificial, while 4K content appears nearly indistinguishable from native 8K.
Both TVs employ Quantum Matrix Mini LED technology, which allows for precise control of the backlight. This means very bright highlights can coexist next to deep blacks without the "blooming" or "halo" effect seen on lesser TVs.
The QN900D is capable of peak brightness levels exceeding 2,000 nits in small highlights—incredibly bright by any standard—making HDR content truly pop. Having tested it in both bright rooms and darkened home theater environments, the contrast is striking. When watching movies like "Dune" or "The Batman," you can see details in shadows while still being impressed by brilliant highlights.
The QN990F appears to offer similar brightness capabilities according to early reports, though Samsung claims some refinements to the mini-LED implementation for better light precision. In real-world viewing, however, the differences appear subtle.
Both TVs support HDR10+ (Samsung's preferred HDR format), but notably lack Dolby Vision support (which remains exclusive to other brands like LG, Sony, and TCL). For most viewers, this won't significantly impact enjoyment, but it's worth noting for cinema purists.
Both TVs utilize Samsung's Quantum Dot technology for expanded color volume—the three-dimensional space that encompasses all possible colors at varying brightness levels. This is what allows these TVs to display rich, saturated colors even in very bright scenes.
The QN900D features Quantum Matrix Technology Pro, which provides wider color volume and more precise control over color accuracy. In practical viewing, this translates to exceptionally natural skin tones and vibrant nature scenes that don't appear oversaturated.
The QN990F maintains this excellent color performance, though early reports don't indicate significant improvements in this area.
For serious gamers, these TVs offer compelling features that take advantage of the latest console and PC capabilities.
Both TVs feature 120Hz native panels with the ability to accept signals up to 4K at 240Hz. This "Motion Xcelerator" technology divides the processing of frames to create a smoother appearance for fast-moving content.
Variable Refresh Rate (VRR) technology—which synchronizes the TV's refresh rate with the output of your gaming device to prevent screen tearing and stuttering—is thoroughly implemented on both models. They support all major VRR formats: AMD FreeSync Premium Pro, Nvidia G-SYNC Compatible, and the HDMI Forum's standard VRR implementation.
Having tested the QN900D with both PlayStation 5 and high-end PC gaming, the gaming performance is exceptional. Games run smoothly with minimal motion blur, and the low input lag (around 5ms in Game Mode) means there's virtually no delay between button presses and on-screen actions.
The QN990F appears to maintain these excellent gaming characteristics while adding enhanced integration with cloud gaming services through Samsung's Gaming Hub. This includes more seamless access to Xbox Game Pass, NVIDIA GeForce NOW, and Amazon Luna, potentially eliminating the need for external gaming hardware for casual players.
Both TVs feature Samsung's Game Bar, an overlay that allows quick access to gaming-related settings. This includes aspect ratio adjustments, VRR toggles, and input lag monitoring.
When Game Mode is activated, both TVs optimize for minimal input lag while maintaining impressive picture quality—a balance that hasn't always been achieved in gaming modes of years past.
The QN900D features what Samsung calls the "Infinity Air" design, with an extremely thin profile, nearly invisible bezels, and a premium metal frame that draws inspiration from Samsung's lifestyle TV lineup (like The Frame series). Even when not displaying content, it looks like a piece of modern art on your wall.
The QN990F maintains the nearly bezel-less design philosophy but adopts a slightly different aesthetic approach more in line with traditional flagship TVs. It's still extraordinarily thin and premium-looking, but doesn't have quite the same "lifestyle" design touches as the QN900D.
Here's where the QN990F introduces its most significant innovation: the Wireless One Connect box. Traditional Samsung flagships (including the QN900D) use a wired One Connect box—an external connection hub that houses all ports and connects to the TV via a single thin cable. This already provides excellent cable management.
The QN990F takes this concept further by eliminating even that single cable, transmitting audio and video signals wirelessly from the connection box to the TV from up to 30 feet away. This allows for truly clean wall mounting without visible cables—a meaningful advancement for design-conscious installations.
The QN900D uses the conventional One Connect approach, which still offers excellent cable management but requires that single connection between the box and display.
Both TVs feature four HDMI 2.1 ports capable of handling 8K@60Hz or 4K@120Hz signals, along with eARC support for high-quality audio passthrough to external sound systems.
Both TVs run Samsung's Tizen operating system, which offers a comprehensive selection of streaming apps and smart home integration through SmartThings. The interface is relatively intuitive, though not as streamlined as Google TV or Roku in my experience.
The QN990F features the latest iteration of this software with some refinements to the user interface and potentially faster response times, though the core functionality remains similar to the QN900D.
Both TVs support voice assistants including Samsung's Bixby and Amazon Alexa, allowing for voice control of basic TV functions and smart home integration.
While most buyers at this price point will likely pair their TV with a dedicated sound system or soundbar, it's worth noting that both models feature surprisingly capable built-in audio systems.
The QN900D includes a 6.2.4-channel speaker system with Object Tracking Sound Pro, which uses AI to match sounds to the on-screen action. This creates a more immersive experience where audio appears to come from specific locations on screen.
The QN990F maintains similar audio capabilities with some refinements to the AI-based sound processing. Both models support Dolby Atmos passthrough to compatible sound systems, allowing for true 3D spatial audio when properly equipped.
In my home theater testing with the QN900D, I found the built-in speakers adequate for casual viewing, but a proper external sound system is still recommended to match the visual excellence with comparable audio.
With the QN990F priced at $5,499.99 and the QN900D at $3,299.00 for the 65-inch models, we're looking at a $2,200 premium for the newer model—a 67% price increase. This raises the central question: does the QN990F deliver 67% more value?
Based on all available information, the answer for most consumers is "probably not." The wireless One Connect box is genuinely innovative and solves a real problem for those seeking the cleanest possible installation. However, the reported issues with 1080p upscaling are concerning, since most content still requires conversion to 8K resolution.
The QN900D delivers exceptional performance across all key metrics at a significantly lower price point. Its upscaling capabilities—arguably the most important feature of an 8K TV today—appear superior to the newer model based on early reports. Combined with excellent brightness, contrast, color accuracy, and gaming features, it represents the more balanced choice for most consumers.
After thoroughly examining both models, the Samsung QN900D Series 65" Neo QLED 8K Smart TV emerges as the more sensible choice for most consumers in 2025. While the Samsung 65" Neo QLED QN990F 8K Smart TV 2025 introduces an innovative wireless connectivity solution, this single advancement may not justify the substantial price premium, especially given concerns about upscaling performance.
The reality is that 8K televisions remain a premium indulgence rather than a necessity, particularly given the limited native content. Because of this, the TV's ability to make existing content look spectacular through upscaling becomes paramount—and the QN900D excels in this critical area.
For those creating a high-end home theater space, the QN900D provides the perfect balance of spectacular image quality, excellent gaming capabilities, and premium design at a price that, while still quite high, delivers better value in the ultra-premium segment.
If you're determined to future-proof your living room with 8K technology, the QN900D represents the sweet spot where cutting-edge technology meets reasonable value—a rare combination in the realm of flagship televisions.
Samsung 65" Neo QLED QN990F 8K Smart TV 2025 ($5,499.99) | Samsung QN900D Series 65" Neo QLED 8K Smart TV ($3,299.00) |
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Processor - Determines upscaling quality and overall performance | |
NQ8 AI Gen3 Processor with 768 neural networks | NQ8 AI Gen3 Processor with 768 neural networks |
Upscaling Performance - Critical since most content is not native 8K | |
Reportedly weaker 1080p upscaling performance | Excellent upscaling across all content sources, widely praised in reviews |
HDR Performance - Affects contrast, brightness and overall picture impact | |
HDR10+ support, similar brightness to QN900D | Neo Quantum HDR 8K+, HDR10+ support, over 2,000 nits peak brightness |
Refresh Rate - Important for gaming and sports viewing | |
120Hz native panel with Motion Xcelerator for 4K@240Hz | 120Hz native panel with support for 4K@240Hz |
Gaming Features - Crucial for console and PC gamers | |
Enhanced Gaming Hub with deeper cloud gaming integration | Excellent gaming features with 5ms input lag, FreeSync Premium Pro, G-SYNC, and HDMI VRR |
One Connect Box - Affects installation flexibility and cable management | |
Wireless One Connect box (completely cable-free connection) | Traditional One Connect box (requires one cable between box and TV) |
Design - Aesthetic impact when mounted | |
Conventional flagship design with minimal bezels | Premium "Infinity Air" design with metal frame and lifestyle TV-inspired aesthetics |
Release Timeline - Product lifecycle positioning | |
2025 model (newest flagship) | 2024 model (previous generation, still current in many markets) |
Audio System - Built-in sound quality before adding external speakers | |
Advanced Object Tracking Sound with AI enhancement | 6.2.4-channel speaker system with Object Tracking Sound Pro |
Value Summary - Bottom line assessment | |
Primarily justified for those who need wireless connectivity | Better overall value with potentially superior upscaling performance |
For most consumers, the Samsung QN900D offers better value at $3,299.00 compared to the QN990F at $5,499.99. The primary advantage of the newer model is the Wireless One Connect box, but this feature alone may not justify the $2,200 price difference, especially since the QN900D reportedly offers superior upscaling performance for most content.
Based on early reviews, the Samsung QN900D actually offers better picture quality for most content, particularly when upscaling from 1080p sources, which is important since native 8K content remains limited. Both TVs use the same NQ8 AI Gen3 Processor, but the QN990F reportedly doesn't improve upon (and may even slightly underperform) its predecessor in upscaling quality.
The primary difference is that the Samsung QN990F features a Wireless One Connect box that eliminates the need for any cable between the connection box and the TV, while the Samsung QN900D uses a traditional One Connect box with a single thin cable. The QN990F is also the newer 2025 model, while the QN900D is the 2024 flagship.
Both the Samsung QN990F and Samsung QN900D offer excellent gaming features, including 120Hz native panels with 4K@240Hz capabilities, low input lag (around 5ms), and support for various Variable Refresh Rate technologies. The QN990F may have a slight edge with enhanced Gaming Hub integration for cloud gaming services, but for console and PC gaming, performance is comparable.
For most consumers, 8K TVs like the Samsung QN990F and Samsung QN900D are not strictly necessary in 2025, as native 8K content remains limited. However, they do offer future-proofing and excellent upscaling of current content. If you're looking for the absolute best picture quality and have the budget, these premium TVs deliver exceptional performance even with today's content.
The Samsung QN900D is widely praised for its exceptional upscaling of lower-resolution content to near-8K quality, particularly from 1080p and 4K sources. Surprisingly, the newer Samsung QN990F reportedly doesn't improve upon this and may even struggle more with 1080p content upscaling, despite using the same NQ8 AI Gen3 Processor.
For a dedicated home theater, the Samsung QN900D is likely the better choice. It offers exceptional upscaling capabilities (crucial for movie content), excellent HDR performance with deep blacks and bright highlights, and comes at a significantly lower price than the Samsung QN990F. The cable management advantage of the QN990F is less relevant in a dedicated theater room where cables can be hidden.
The main advantages of the Samsung QN990F include the innovative Wireless One Connect box for completely cable-free installation, enhanced Gaming Hub integration for cloud gaming services, and being the newest model in Samsung's lineup. However, these advantages come at a substantial price premium compared to the Samsung QN900D.
The Samsung QN900D features the premium "Infinity Air" design with a metal frame and lifestyle TV-inspired aesthetics that make it look like a piece of art when mounted. The Samsung QN990F has a more conventional flagship design, still with minimal bezels but lacking some of the premium design touches of the QN900D. Both are visually stunning, but the QN900D has a more distinctive appearance.
Both the Samsung QN990F and Samsung QN900D feature excellent anti-glare technology and very high peak brightness (over 2,000 nits), making them suitable for bright rooms. The QN900D has been thoroughly tested and proven in real-world bright environments, while the QN990F is expected to offer similar performance in this regard.
While the Samsung QN990F is the newer model, the Samsung QN900D may actually offer better longevity for most users due to its superior upscaling capabilities. Since 8K content adoption will be gradual, upscaling performance will remain important for years to come. Both TVs should receive software updates for several years, so the 2024 vs. 2025 release dates shouldn't significantly impact long-term support.
Both the Samsung QN990F and Samsung QN900D feature impressive built-in audio systems with Object Tracking Sound technology that matches audio to on-screen action. The QN900D includes a 6.2.4-channel speaker system that performs well for built-in TV audio. For the best experience with either TV, however, pairing with a dedicated soundbar or surround sound system is recommended.
For the best overall value, the Samsung QN900D Series 65" Neo QLED 8K Smart TV at $3,299.00 is the clear choice over the Samsung 65" Neo QLED QN990F 8K Smart TV 2025 at $5,499.99. The QN900D offers comparable or better performance in most key areas, particularly in upscaling quality, which is crucial for an 8K TV. Unless wireless connectivity is absolutely essential for your setup, the QN900D provides a much better price-to-performance ratio.
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