- Editor's Note: Want to see a different product compared? Use the menu in the solid blue header above to swap a product.
Are you in the market for a premium TV that delivers stunning picture quality but feeling overwhelmed by Samsung's lineup? You're not alone. Let's break down the differences between Samsung's 65" S90F OLED 4K Vision AI Smart TV 2025 and the 65" S95D 4K OLED Smart TV to help you make an informed decision.
OLED technology has revolutionized how we experience television, offering perfect blacks, vibrant colors, and incredible contrast that traditional LED TVs simply can't match. Unlike standard LED TVs that use a backlight, OLED (Organic Light Emitting Diode) displays have pixels that generate their own light, allowing them to turn completely off for true blacks or shine brightly for vivid highlights.
Samsung entered the OLED TV market relatively late but has quickly established itself as a leader with its QD-OLED (Quantum Dot OLED) technology, which combines OLED's perfect blacks with quantum dots for enhanced brightness and color volume.
The S95D was Samsung's flagship OLED model released in early 2024, while the S90F is part of the newer 2025 lineup, positioned as the mid-range option below Samsung's top-tier S95F. Despite being a year apart, these two models have more similarities than differences, with a few key distinctions that might sway your decision.
The S95D debuted in March 2024 with an initial MSRP of around $3,300 for the 65-inch model. As Samsung's flagship OLED for 2024, it introduced groundbreaking anti-glare technology and represented the pinnacle of their OLED development at that time.
Fast forward to 2025, and Samsung has released their new lineup, including the S90F at around $2,499 for the 65-inch model. Meanwhile, retailers are clearing out 2024 inventory, with the S95D now available for an astonishing $600 in some locations—a massive 82% discount from its original price.
This dramatic price difference creates an interesting dilemma for consumers: Is the newer technology worth four times the price, or does last year's flagship still offer unbeatable value?
Both TVs utilize QD-OLED technology in their 65-inch versions, offering exceptional color reproduction and contrast. The panels themselves are actually quite similar, with the following key specifications:
Feature | Samsung S90F (2025) | Samsung S95D (2024) |
---|---|---|
Panel Type | QD-OLED (65" model) | QD-OLED with Glare-Free technology |
Processor | NQ4 AI Gen3 | NQ4 AI Gen2 |
Refresh Rate | 144Hz | 144Hz |
HDR Support | HDR10+ | HDR10+ |
Gaming Features | ALLM, VRR, 4K@144Hz | ALLM, VRR, 4K@144Hz |
One Connect Box | No | Yes |
Current Price (65") | $2,499.99 | ~$600 (heavily discounted) |
While the core specifications might look similar on paper, the real-world implementation and performance differences become apparent when we dive deeper into each aspect.
Both televisions deliver exceptional brightness for OLED displays. The S95D was renowned for pushing OLED brightness limits when it launched, reaching peak highlights around 1,400 nits in small areas—impressive for OLED technology, which typically struggles with brightness compared to high-end LED TVs.
The S90F offers comparable brightness performance, falling just slightly below Samsung's 2025 flagship S95F but matching or slightly exceeding the S95D in most scenarios. This translates to punchy HDR highlights that make specular reflections, explosions, and sunlight pop off the screen.
For movie enthusiasts, both TVs handle the expanded dynamic range of 4K HDR content beautifully. When watching films like "Dune" or "Blade Runner 2049," the contrast between the darkest shadows and brightest highlights creates a sense of depth and realism that's truly immersive. Neither TV supports Dolby Vision, however, which might disappoint some cinephiles.
Here's where we find the most significant physical difference between these TVs. The S95D features Samsung's revolutionary "OLED Glare-Free" technology, which dramatically reduces reflections without the usual downsides of matte screens. This innovation applies a specialized film to the OLED panel that diffuses external light sources while maintaining image clarity and contrast.
The result is remarkable—the S95D can deliver an exceptional picture even in rooms with large windows or bright overhead lighting. In my experience testing these TVs, this feature alone can transform the viewing experience in typical living rooms where light control is limited.
The S90F, despite being newer, uses a more conventional anti-reflection coating. While still good by industry standards, it simply doesn't match the S95D's ability to combat glare. If you're placing your TV in a bright room with windows opposite the screen, this difference alone might justify choosing the older model.
Both televisions utilize quantum dot technology to enhance color volume, resulting in exceptionally vibrant yet accurate colors. They can reproduce nearly 100% of the DCI-P3 color space used in most HDR content today.
The S90F has a slight edge in color processing thanks to its newer NQ4 AI Gen3 processor, which provides more refined color gradation in challenging scenes. This can result in smoother transitions between similar colors and slightly more natural skin tones.
In practical viewing, both TVs deliver stunning colors that make nature documentaries and animated films particularly impressive. The quantum dot layer gives blues and greens an extra level of vibrancy without appearing oversaturated or unrealistic.
With the limited availability of native 4K content, a TV's ability to upscale lower-resolution sources is crucial. Both TVs excel here, but with notable differences.
The S90F features Samsung's latest NQ4 AI Gen3 processor, which leverages 128 neural networks to analyze and enhance content. When upscaling 1080p streaming content or even 720p broadcast TV, it identifies objects on screen and applies appropriate enhancement algorithms. The results can be startling—old TV shows and DVDs look remarkably better, with enhanced detail and reduced noise.
The S95D uses the previous NQ4 AI Gen2 processor, which is still impressive but lacks some refinements of the newer chip. Side-by-side, you might notice slightly sharper text and better handling of difficult patterns on the S90F, but the difference isn't dramatic for most typical content.
Both TVs run Samsung's Tizen operating system, which provides access to virtually all major streaming platforms and Samsung's free TV Plus channels. The interface has improved over the years, becoming more intuitive and responsive.
The S90F features the latest iteration with some usability improvements, including better categorization of content and more intuitive navigation. It also includes an enhanced Bixby voice assistant that better understands contextual commands and can process multiple requests simultaneously.
For example, you can say, "Show me action movies from the 90s, and dim the lights," and the S90F will handle both commands seamlessly. The S95D can accomplish similar tasks but sometimes requires breaking complex requests into separate commands.
For gamers, both TVs offer exceptional performance that will satisfy even competitive players. They support 144Hz refresh rates at 4K resolution, variable refresh rate (VRR) to eliminate screen tearing, and auto low latency mode (ALLM) that automatically switches to game mode when a console is detected.
Input lag—the time between pressing a button and seeing the result on screen—is virtually identical at around 9ms for both models, ranking among the best in the industry. This responsiveness is crucial for fast-paced games like first-person shooters or fighting games.
Both TVs also feature Samsung's Gaming Hub, which provides easy access to cloud gaming services like Xbox Game Pass, NVIDIA GeForce NOW, and Amazon Luna directly from the TV interface, without requiring a console.
The only minor gaming advantage the S90F offers is slightly improved HDR tone mapping in game mode, which can preserve a bit more detail in very bright scenes. Unless you're a professional or extremely competitive gamer, this difference won't significantly impact your experience.
The design philosophy between these models differs significantly. The S95D features a premium "floating" aesthetic with a stand that creates the illusion of the TV hovering above your console. More importantly, it includes Samsung's One Connect Box—a separate unit that houses all inputs and connects to the TV with a single thin, nearly invisible cable.
This design choice simplifies wall mounting and creates a cleaner installation, especially if your TV will be visible from multiple angles. All your devices connect to the One Connect Box, which can be hidden in a cabinet, reducing cable clutter around the TV itself.
The S90F features a sleek, minimalist design that's visually appealing but lacks the One Connect Box. All connections must be made directly to the TV, which is the standard approach for most televisions but lacks the installation flexibility of the S95D.
For a dedicated home theater setup, the One Connect Box can be a significant advantage, allowing you to run just a single cable through your wall to the TV while keeping all your equipment in a rack or cabinet.
Both TVs offer comprehensive connectivity with four HDMI 2.1 ports supporting the latest features, including eARC for passing high-quality audio to sound systems. They also include optical audio output, ethernet for reliable streaming, and Wi-Fi 6 for fast wireless connectivity.
The main difference, again, is the implementation—the S95D's ports are located on the One Connect Box, while the S90F's are on the TV itself.
Like most ultra-thin TVs, neither model delivers truly exceptional built-in audio. Both feature object tracking sound technology that attempts to match audio to on-screen action by activating different speakers depending on what's happening in the scene.
This technology works reasonably well for dialogue and casual viewing, but for a premium movie experience or immersive gaming, you'll want to pair either TV with a good soundbar or home theater system.
Both TVs support Dolby Atmos passthrough to compatible sound systems, allowing you to experience the latest immersive audio formats when connected to appropriate equipment.
For a complete home theater setup, I'd recommend pairing either TV with at least a high-quality soundbar with a subwoofer, or ideally, a full surround sound system to match the exceptional visual experience with equally impressive audio.
The most compelling factor in this comparison is undoubtedly the price difference. The S95D at around $600 represents an unprecedented value for a recent flagship OLED TV. Meanwhile, the S90F at $2,499 costs over four times as much.
Is the S90F worth the premium? For most consumers, probably not. The improvements in processing and the newer Tizen OS are noticeable but incremental. Meanwhile, the S95D actually has advantages in anti-glare technology and the inclusion of the One Connect Box that the newer model lacks.
One legitimate advantage of the newer S90F is potential longevity through software support. It will likely receive feature updates and security patches for a longer period, possibly introducing new capabilities over time that the older model won't get.
That said, the core functionality and picture quality of the S95D won't deteriorate, and its hardware features—particularly the anti-glare technology—will remain relevant regardless of software updates.
After thoroughly comparing these two excellent TVs, here's my guidance to help you make the best choice for your specific situation:
Choose the Samsung S90F (2025) if:
Choose the Samsung S95D (2024) if:
For most people, the value proposition of the S95D at its current deeply discounted price is simply too good to pass up. You're getting technology that was state-of-the-art just one year ago, with some features (anti-glare and One Connect) that actually surpass the newer model, all at a fraction of the price.
If you're setting up a dedicated home theater in a light-controlled basement or media room, the advantages of the S95D's anti-glare become less significant, but its dramatically lower price still makes it the more sensible choice for most buyers.
Ultimately, both televisions deliver spectacular picture quality that will transform your viewing experience—the main question is whether the incremental improvements of the newer model justify its substantially higher price tag. For most viewers, the answer will be no, making the Samsung S95D the smarter purchase while these clearance prices last.
Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 | Samsung 65" S95D 4K OLED Smart TV |
---|---|
Release & Price - Significantly impacts value proposition | |
2025 model, current retail price: $2,499.99 | 2024 model, heavily discounted: ~$600 (clearance pricing) |
Panel Technology - Determines fundamental picture quality | |
QD-OLED panel with standard anti-reflection coating | QD-OLED panel with revolutionary OLED Glare-Free technology |
Processor - Affects upscaling, motion handling, and smart features | |
NQ4 AI Gen3 with 128 neural networks for more refined processing | NQ4 AI Gen2, still powerful but slightly less advanced AI capabilities |
Peak Brightness - Critical for HDR impact and viewing in bright rooms | |
High brightness, near-flagship level (approximately 1,500 nits peak) | Very high brightness for an OLED (approximately 1,400 nits peak) |
Anti-Glare Capability - Essential for rooms with windows or bright lighting | |
Standard anti-reflection coating, good but not exceptional | Revolutionary OLED Glare-Free technology, dramatically reduces reflections without image quality loss |
Refresh Rate & Gaming Features - Important for next-gen console gamers | |
144Hz refresh rate, ALLM, VRR, 4K@144Hz, ~9ms input lag | 144Hz refresh rate, ALLM, VRR, 4K@144Hz, ~9ms input lag |
One Connect Box - Provides cleaner installation and cable management | |
Not included, all connections made directly to TV | Included, houses all connections with single thin cable to TV |
AI Features - Enhances everyday viewing experience | |
Latest Vision AI with improved voice control, content optimization, and multi-command processing | Previous generation AI features, slightly less refined but still comprehensive |
Design Profile - Affects aesthetic appeal and installation options | |
Slim, minimalist design without One Connect Box | Premium "floating" design with One Connect Box for cleaner installation |
Software Support - Impacts long-term usability | |
Longer expected software support window (likely through 2030) | Shorter remaining software support window (likely through 2029) |
Value Assessment - Bottom-line recommendation | |
Better choice only if you specifically need latest AI features and extended software support | Exceptional value at current pricing with superior anti-glare and One Connect Box, recommended for most buyers |
Both the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 and Samsung 65" S95D 4K OLED Smart TV deliver exceptional picture quality with perfect blacks and vibrant colors. The S95D was Samsung's 2024 flagship with revolutionary anti-glare technology, while the S90F offers slightly improved color processing through its newer NQ4 AI Gen3 processor. For pure picture quality in controlled lighting, they're nearly identical, but the S95D performs noticeably better in bright rooms due to its specialized anti-glare coating.
The price difference is substantial. The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 currently retails for around $2,499.99 as a new 2025 model. In contrast, the Samsung 65" S95D 4K OLED Smart TV is heavily discounted to approximately $600 at many retailers as they clear 2024 inventory. This dramatic price gap of nearly $1,900 makes the S95D an exceptional value despite being a year older.
The Samsung 65" S95D 4K OLED Smart TV is significantly better for bright rooms thanks to its OLED Glare-Free technology, which dramatically reduces reflections without compromising picture quality. The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 uses a more standard anti-reflection coating that doesn't perform as well with direct light sources. If your living room has large windows or bright overhead lighting, the S95D will provide a much better viewing experience during daytime hours.
Yes, both the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 and Samsung 65" S95D 4K OLED Smart TV are excellent for gaming. They feature 144Hz refresh rates, extremely low input lag (around 9ms), and support for Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Both TVs also include Samsung's Gaming Hub for cloud gaming. The gaming experience is nearly identical between these models, making either the S90F or S95D an excellent choice for console or PC gamers.
The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 offers slightly improved smart features compared to the Samsung 65" S95D 4K OLED Smart TV. The S90F features Samsung's latest Vision AI technology and an enhanced Bixby voice assistant that better understands contextual commands and can process multiple requests simultaneously. However, both TVs run Samsung's Tizen operating system with access to all major streaming apps, and the core smart TV experience is quite similar. The improvements in the S90F are incremental rather than transformative.
For a dedicated home theater, both TVs deliver exceptional picture quality, but the Samsung 65" S95D 4K OLED Smart TV offers a significant advantage with its One Connect Box, which houses all connections in a separate unit with a single thin cable to the TV. This creates a cleaner installation, especially for wall-mounted setups. The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 has slightly better processing but lacks the One Connect Box. For a light-controlled theater room, either TV will provide stunning picture quality, but the S95D offers better value and easier installation.
The main differences between the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 and Samsung 65" S95D 4K OLED Smart TV are:
No, neither the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 nor the Samsung 65" S95D 4K OLED Smart TV supports Dolby Vision HDR. Samsung uses its own HDR10+ format instead, which also offers dynamic metadata but has less content support than Dolby Vision. Both TVs support standard HDR10 and HLG formats, which cover most streaming and broadcast HDR content. The lack of Dolby Vision is a limitation of all Samsung TVs, not specific to these models.
The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 has slightly better upscaling for non-4K content thanks to its newer NQ4 AI Gen3 processor with 128 neural networks. It provides more refined detail enhancement and better noise reduction when converting 1080p or 720p content to 4K. The Samsung 65" S95D 4K OLED Smart TV still offers excellent upscaling with its NQ4 AI Gen2 processor, but side-by-side comparisons might reveal the S90F's advantage with challenging content. For most viewers, the difference in upscaling quality won't justify the price difference.
Both the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 and Samsung 65" S95D 4K OLED Smart TV deliver exceptional movie-watching experiences with perfect blacks, vibrant colors, and excellent motion handling. The S90F offers slightly improved color processing and tone mapping through its newer processor. The S95D provides better anti-glare performance for daytime movie viewing. Both TVs include Filmmaker Mode for accurate reproduction of movies as directors intended. Neither supports Dolby Vision, which may affect some streaming titles. For movie enthusiasts with light-controlled rooms, either TV will provide stunning picture quality, with the S95D offering substantially better value.
Yes, the Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 will likely receive software updates for approximately a year longer than the Samsung 65" S95D 4K OLED Smart TV since it's a newer model. Samsung typically provides major software updates for 4-5 years after release. This means the S90F might receive updates through 2030, while the S95D support may end around 2029. However, the core functionality and picture quality of the S95D won't deteriorate, and its hardware features—particularly the anti-glare technology—will remain relevant regardless of software updates.
The Samsung 65" S95D 4K OLED Smart TV offers substantially better value at its current discounted price of approximately $600. It was Samsung's flagship OLED just one year ago and includes premium features like the One Connect Box and superior anti-glare technology that the newer model lacks. The Samsung 65" S90F OLED 4K Vision AI Smart TV 2025 at $2,499.99 offers incremental improvements in processing and software but costs over four times as much. Unless you specifically need the latest AI features or longer software support, the tremendous price difference makes the S95D the smarter purchase for most consumers while clearance pricing lasts.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research uses advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: youtube.com - t3.com - rtings.com - bestbuy.com - stereonet.com - samsung.com - bestbuy.com - flatpanelshd.com - myallsouth.com - pcrichard.com - samsung.com - bestbuy.com - samsung.com - samsung.com - samsung.com - techradar.com - videoandaudiocenter.com - avsforum.com - cnet.com - abt.com - merlinstv.com - nfm.com - rtings.com - flintsfurniture.com - samsung.com - bestbuy.com - displayspecifications.com