Warners and Netflix Expand Deal To Provide Content After 28 Days

Published On: January 6, 2010
Last Updated on: October 31, 2020
We May Earn From Purchases Via Links

Warners and Netflix Expand Deal To Provide Content After 28 Days

Netflix and Warner Brothers have inked a deal that will keep WB titles on the hugely popular service. There's just one catch. Fans will have to wait a full 28 days (1 month) after the film's initial release on Blu-ray and DVD before they're able to rent them.

Warners and Netflix Expand Deal To Provide Content After 28 Days

  • The staff at HomeTheaterReview.com is comprised of experts who are dedicated to helping you make better informed buying decisions.

Netflixlogo_red.gif

Warner Bros. Home Entertainment Group and Netflix, Inc. today announced new agreements that will continue to make Warner Bros. new release DVD and Blu-ray titles available to Netflix members while adding to the selection of direct to video titles and Catalog movies available to be streamed instantly to TVs and computers.

New release titles on DVD and Blu-ray will be made available to Netflix members after a 28-day window, giving Warner Bros. the opportunity to maximize the sales potential of those titles and Netflix the benefits of reduced product costs and significantly more units and better in-stock levels four weeks after street date. At the same time, a renewed and expanded license for Warner Bros. streaming content will allow Netflix to offer its members more movies they can watch instantly.

"These new agreements build upon the strong relationship we have had with Netflix for nearly 10 years," said Ron Sanders, president, Warner Home Video. "The 28-day window allows us to continue making our most popular films available to Netflix subscribers while supporting our sell-through product."

"We've been discussing new approaches with Warner Bros. for some time now and believe we've come up with a creative solution that is a 'win-win' all around," said Ted Sarandos, chief content officer for Netflix. "We're able to help an important business partner meet its objectives while improving service levels for our members by acquiring substantially more units than in the past after a relatively short sell-through window. At the same time, we're able to extend the range of choices available to be streamed to our members."

The agreement covering DVD and Blu-ray provides a means for Warner Bros. to continue to directly supply Netflix with new titles while establishing a schedule that allows Warner Bros. to get the most from the sales potential of those titles (75 percent of sell-through occurs in the first four weeks) and maximize VOD usage. Netflix benefits from reduced product costs and better availability of new releases. New releases from all suppliers account for about 30 percent of Netflix shipments.

Warner Bros. is currently a leader in many home video categories including total video (DVD and Blu-ray combined), Theatrical Catalog video, TV on DVD, and Blu-ray.

Subscribe To Home Theater Review

Get the latest weekly home theater news, sweepstakes and special offers delivered right to your inbox
Email Subscribe
© JRW Publishing Company, 2023
As an Amazon Associate we may earn from qualifying purchases.

magnifiercross
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Share to...