Web-Connected TVs Are in 56 Percent of U.S. Homes, Study Shows

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Sony-Android-TV.jpgMultichannel News reports that about 56 percent of homes in the United States have at least one TV connected to the Internet to stream media content, based on a new Leichtman Research Group survey. This includes smart TVs, as well as TVs that have a networkable gaming console, Blu-ray player, or streaming media player attached. The survey also found that 29 percent of adults watch Internet-delivered video via a connected TV at least weekly, compared to 17 percent in 2013 and five percent in 2010.

From Multichannel News
About 56 percent of all U.S. homes have at least one TV set connected to the Internet via a gaming console, a Blu-ray player, a smart TV or through a stand-alone player such as a Chromecast adapter, Roku, Apple TV, or Amazon Fire TV device, Leichtman Research Group found in a new survey.

That's up from 44 percent in 2013, and 24 percent in 2010, LRG said, adding that that 27 percent of all U.S. homes now have a TV connected via one device, and 29 percent are now connected through multiple devices, up from 17 percent in 2013.

In terms of usage, LRG found that 29 percent of adults watch Internet-delivered video via a connected TV at least weekly, compared to 17 percent in 2013, and 5 percent in 2010. Among Netflix streaming video users, 85% said that they watch Netflix on a TV set - a slightly higher level than in any previous year, LRG said.

To read the full Multichannel News story, click here.

 

Additional Resources
Showtime to Launch Standalone Internet Service in July at HomeTheaterReview.com.
The Smart TV Is Getting Smarter, But Can It Keep Up? at HomeTheaterReview.com.

 

 


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