Wisdom Audio and Magnepan, both developers of planar magnetic speaker systems for the home, have joined forces at the upcoming T.H.E Show in Newport Beach, California, June 1-3. Both Magnepan and Wisdom Audio will be demonstrating systems, while running advertisements in the show guide mentioning each other's company.

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Mark Glazier, president of Wisdom Audio offered the genesis of the idea, stating, "Wendell Diller of Magnepan and our team have been industry colleagues for decades, and although our company histories and product development paths have been quite different, we now share a particular interest to bring high-performance audio to a broader audience. That required both our companies to eventually address the obvious and fundamental need to better integrate our products into the contemporary living space, and to remove the speakers from the floor. We believe that T.H.E Show is an ideal opportunity to collaborate on a message that shows mutual respect for each company's products, highlighting the benefits for the growing group of customers who love high quality music reproduction, but will not accept the intrusion of often ungainly objects into their living spaces."

Magnepan and Wisdom Audio are both developers of planar magnetic transducer technologies, each having a different product history. While Wisdom Audio's focus has been producing the high performance speakers available that also allow for architecturally integrated solutions, Magnepan's MMC 2 is similarly addressing the demand for a high-performance integrated solution that builds on their long history of floor standing dipole speakers.

Wendell Diller, Marketing Manager of Magnepan advised, "At Magnepan we are amazed at the bold pioneering product development at Wisdom Audio to develop true high-performance speaker solutions that can be fully integrated into the home, which is precisely what the MMC 2 was also designed to accomplish within its price range. However, Wisdom Audio, more than any high-end speaker company, jumped into the deep end of the pool. We, at Magnepan, only put our toe in the water. Magnepan wanted to collaborate with Wisdom Audio on a marketing effort at T.H.E Show to reinforce our common interest, and to make more dealers and press aware that audiophiles need not compromise on the sound. That is the basis for our joint message at T.H.E Show."

Glazier added, "We are old-time audiophiles at both Wisdom Audio and Magnepan, but we also acknowledge that times have changed and there is a large and growing market for high quality music reproduction systems that do not interfere with the aesthetics of the home. Outside the audiophile market, there is a broad market of passionate music lovers who desire high performance, but are unwilling to sacrifice décor to own traditional in-room speaker systems. Wisdom Audio and Magnepan understand and accept that design challenge for the benefit of music lovers, but also for dealers and journals that must remain relevant in an evolving world. We feel our offerings gain from our complementary messages."

Additional Resources
• Read more on-wall speaker news from HomeTheaterReview.com.
• See related stories in our Industry Trade News section.
• Explore reviews of In-Wall Speakers and On-Wall Speakers.
• Learn more in our Floorstanding Speaker Review section.