In an attempt to carve out their own niche in the world of downloadable and streaming music Microsoft has given Xbox One users free access to 92,000 music videos, provided they have the song to play. The play is directed to compete with Vevo, which has been the go-to choice for music video watching at home, and is backed by Sony, aka Microsoft's arch-rival.
From Cnet
Xbox Music, Microsoft's music streaming product for its game console franchise, is adding music videos to the gaming console, the company said Tuesday in a blog post.
"Once a TV staple, music videos are now primarily housed on the internet, where easy access is key," it wrote, noting that when customers play a track on their Xbox One using Xbox Music, the song will automatically play as a video if it is among the 92,000 that are being added.
Vevo, a joint venture between venture between Sony Music Entertainment and Universal Music Group with a strategic investment by Google, has quickly become the go-to source for music videos, and has grown significantly in the last year partly because of its effort to get on more televisions. But Xbox One has been a holdout.
This might explain why. Xbox Music, Microsoft's music streaming product for its game console franchise, is adding music videos to the gaming console, the company said Tuesday in a blog post.
"Once a TV staple, music videos are now primarily housed on the internet, where easy access is key," it wrote, noting that when customers play a track on their Xbox One using Xbox Music, the song will automatically play as a video if it is among the 92,000 that are being added.
Vevo, a joint venture between venture between Sony Music Entertainment and Universal Music Group with a strategic investment by Google, has quickly become the go-to source for music videos, and has grown significantly in the last year partly because of its effort to get on more televisions. But Xbox One has been a holdout.
Additional Resources