Yahoo Getting Into TV

By |


yahoo.jpgLike Netflix, Yahoo is getting into the original programming game. The winners? All of us, as this means more original content for our DVRs as the "new golden age of television" rolls on. Expect four comedy series, no hardcore Breaking Bad or House of Cards drama here.

From Ubergizmo

Last November Yahoo CEO Marissa Mayer said that the company's aim is about "entertaining." It picked up ABC News veteran Katie Couric and appointed her as the company's "Global Anchor." It has been rumored countless times that Yahoo is looking to launch a YouTube rival, just last month it was rumored to be poaching popular YouTube publishers with promises of better ad revenue and guaranteed ad rates. While it remains to be seen how that works out, the company is reportedly planning to acquire the kind of high-end programming that usually ends up at cable TV networks.

Multiple sources tell the Wall Street Journal that Yahoo plans to order four comedy series with each episode running half an hour. The series will only be aired on the web, and every episode is expected to have a budget of a few million dollars, quite similar to such series found on cable TV networks. Yahoo is reportedly going to unveil the plan on April 28th for advertisers at its "NewFront" event.

Quite a lot of web based companies have been dabbling in original programming for some time now. Yahoo will join the likes of Netflix, Amazon and Hulu. Netflix already has an award winning hit original series, House of Cards, which goes to show that if the content is good enough, this model certainly works.

Additional Resources


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Mar 21
Tidal iOS App Now Supports MQA If you're a Tidal user and iPhone owner and you've been bummed about the fact that the Tidal iOS app...
Tidal iOS App Now Supports MQA

Mar 19
JVC and Panasonic Join Forces to Make Big-Screen HDR Better New custom color profiles mean that tone mapping will be better than ever when you combine a JVC projector and Panasonic flagship UHD Blu-ray player.
JVC and Panasonic Join Forces to Make Big-Screen HDR Better

Mar 15
D'Agostino Announces New Momentum HD Preamplifier Dan D'Agostino Master Audio Systems has announced a majorly revamped version of its lauded Momentum Preamplifier, dubbed the Momentum HD....
D'Agostino Announces New Momentum HD Preamplifier

Mar 08
Bricasti Design Releases Model 3 DAC If you're unfamiliar with Bricasti Design, perhaps it's time to take a look back at Ben Shyman's review of the...
Bricasti Design Releases Model 3 DAC

Mar 05
PS Audio Introduces Stellar P3 AC Regenerator While PS Audio has offered a number of AC regenerators in the past, those products have all been part of...
PS Audio Introduces Stellar P3 AC Regenerator