Yahoo Getting Into TV

By |


yahoo.jpgLike Netflix, Yahoo is getting into the original programming game. The winners? All of us, as this means more original content for our DVRs as the "new golden age of television" rolls on. Expect four comedy series, no hardcore Breaking Bad or House of Cards drama here.

From Ubergizmo

Last November Yahoo CEO Marissa Mayer said that the company's aim is about "entertaining." It picked up ABC News veteran Katie Couric and appointed her as the company's "Global Anchor." It has been rumored countless times that Yahoo is looking to launch a YouTube rival, just last month it was rumored to be poaching popular YouTube publishers with promises of better ad revenue and guaranteed ad rates. While it remains to be seen how that works out, the company is reportedly planning to acquire the kind of high-end programming that usually ends up at cable TV networks.

Multiple sources tell the Wall Street Journal that Yahoo plans to order four comedy series with each episode running half an hour. The series will only be aired on the web, and every episode is expected to have a budget of a few million dollars, quite similar to such series found on cable TV networks. Yahoo is reportedly going to unveil the plan on April 28th for advertisers at its "NewFront" event.

Quite a lot of web based companies have been dabbling in original programming for some time now. Yahoo will join the likes of Netflix, Amazon and Hulu. Netflix already has an award winning hit original series, House of Cards, which goes to show that if the content is good enough, this model certainly works.

Additional Resources


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Nov 28
GoldenEar Triton One.R Now Shipping We get a lot of emails and PMs here at HomeTheaterReview from readers who want us to help them pick...
GoldenEar Triton One.R Now Shipping

Nov 23
SVS Announces Black Friday Deals on NSD Series Subwoofers Priced at $399 and $499 each, these subwoofers are available in limited quantities, and when they're gone they're gone.
SVS Announces Black Friday Deals on NSD Series Subwoofers

Nov 21
Sound United Announces Black Friday/Cyber Monday Deals With sales prices of up to $300 off of select products, Sound United is dropping some serious deals for this holiday buying frenzy week.
Sound United Announces Black Friday/Cyber Monday Deals

Nov 16
McIntosh Introduces New XRT1.1K Loudspeaker Smaller and more affordable than the XRT2.1K, the new speaker still packs a massive punch.
McIntosh Introduces New XRT1.1K Loudspeaker

Nov 15
SVS Introduces 3000 Series Subs Is SVS' 4000 Series too much sub for your room, but the 2000 Series isn't quite enough? SVS has you covered with two new subs.
SVS Introduces 3000 Series Subs