You Don't Own Me - Another Reason Streaming Will Ultimately Win the Disc/Streaming War

By |

You Don't Own Me - Another Reason Streaming Will Ultimately Win the Disc/Streaming War

UltraHD-streaming-small.jpgSince CES 2013 wrapped up, all anyone has been talking about, present company included, has been UltraHD (formerly 4K) and whether or not you need it, want it, can afford it or if it's even any good. The next question is obviously when we can expect to see UltraHD content and whether or not that content will come via a disc or via the Internet, aka streaming. To be truthful, both are probably an equal distance away, as there is no disc format on the horizon and, while steps are being taken to get broadcast and streaming there, they too are still a way off. So let's just ignore UltraHD for the time being. In fact, let's ignore all formats for the sake of this discussion and focus purely on two different delivery systems: physical discs and streaming. 

Additional Resources
• Read more original commentary like this in our Feature News Stories section.
• See more streaming, apps, and downloads news from
• Explore reviews in our HDTV Review section.

Agree with me, or hate me, I think (hope) Blu-ray is our last rodeo with physical media. I think discs of all types are but dead formats walking, especially Blu-ray, as it is the least prevalent in terms of market share. Moreover, streaming popularity grows by double digits every year whereas Blu-ray has slowed - note, I didn't say stopped. Blu-ray will never be as big as DVD nor VHS before that, and the recent news that only last week the Blu-ray Association found it necessary to form an UltraHD taskforce charged with discussing (note I said discussing) the viability - not probability, but viability - of an UltraHD/Blu-ray format is more than a little disconcerting. I mean, if the Blu-ray Association is only just now weighing their options, I'm not holding out much hope that tomorrow, or even the next day, we'll have a decision, let alone a format. But even taking into account this recent news, I just don't think discs are where it's at, so to speak, and the people with the biggest say - the studios - don't appear to want discs, either.

Here's the problem with discs: the content is written upon them in one form or another and then handed to the customer. Granted the customer (likely) paid for that content, but that doesn't mean that the studios or content creators actually like the transaction. Once the disc is in your hands, the fate of said content is no longer in theirs (the studios). So while most law-abiding citizens will simply enjoy their movies from the comfort of their own homes, it's the handful who aren't law-abiding who have the studios running scared. As more and more content is gobbled up via mobile platforms, the studios are keen to want to cash in on those emerging markets. As great as Blu-ray is, the amount of players out there can't hold a candle to the number of iPads or smartphones currently in consumers' hands. While streaming may not quench the diehard enthusiast's thirst for quality and/or bragging rights, make no mistake, it more than scratches the itch the vast majority of viewers have. It also allows the studios to maintain some measure of control over their wares in ways physical media never did, for no longer will you, the customer, physically own anything.

It's not that streaming video isn't impossible to pirate, but it isn't as easy as, say, ripping a DVD or Blu-ray. Furthermore, with more and more streaming services requiring a secured account, if such shenanigans were to occur, the powers that be will (theoretically) have a far easier time finding who's responsible versus the needle in the haystack proposition they face now. Pushing the piracy issues aside for a moment, streaming also allows for better, more targeted marketing opportunities down the road. We see recommend lists as helpful guides to discover new content. The studios see that as an advertising opportunity, even if you're not wholly aware of it. And it's not as if the studios are losing any money, for we've already seen that they have no qualms about charging the same, and in some instances more, for streaming as they do for a physical disc. Only the streaming file didn't come with the added expense of a jewel case, printing costs, etc., though you could argue the server space and bandwidth needed to serve said content is far from free. In truth, the whole system is simply cleaner (as odd as that may sound), for it allows for a measure of control, while giving general consumers what they really want, which is all their content at the push of a button. Subscription-based entertainment via the Internet is the next real frontier as it pertains to home entertainment, not UltraHD and especially not another disc format.

Additional Resources
• Read more original commentary like this in our Feature News Stories section.
• See more streaming, apps, and downloads news from
• Explore reviews in our HDTV Review section.

  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Feature News Stories

Jun 24
Flat Screen TVs Have Come a Long Way, Baby Looking back over 20 years of flat-panel display technology, it's pretty amazing to see just how much better things are these days.
Flat Screen TVs Have Come a Long Way, Baby

Jun 17
What Audiophiles Don't Understand About Millennials... Or Music Andrew Robinson argues that Millennials love music. They love shared experiences. They love Record Store Day. But they don't consider themselves part of the audiophile community and probably never will.
What Audiophiles Don't Understand About Millennials... Or Music

Jun 10
How A.I. Is Reshaping the Home Theater By now, you probably know that artificial intelligence (AI) is being employed to one degree or another in digital voice...
How A.I. Is Reshaping the Home Theater

Jun 03
HomeTheaterReview's Sub-Thousand-Dollar Subwoofer Buyer's Guide Looking for a new sub? Got less than a grand in your budget? Scott Schumer is here to help you sort through some of your options.
HomeTheaterReview's Sub-Thousand-Dollar Subwoofer Buyer's Guide

May 27
Goodbye to My Oppo UHD Disc Player, Hello to a Whole New System Jerry bids a fond adieu to his beloved UHD Blu-ray player, as he looks toward more exciting frontiers in the world of high-performance AV.
Goodbye to My Oppo UHD Disc Player, Hello to a Whole New System