YouTube has released its Music Mobile App for iOS/Android to complement its recently launched YouTube Red streaming music service. A YouTube Red subscription costs $9.99 per month; anyone who downloads the new Music Mobile App can enjoy a one-month free trial. One way that YouTube hopes to distinguish itself from the likes of Spotify and Apple Music is through the integration of its massive video library. See more details in the Reuters article below.
YouTube’s new music-streaming service aims to use the site’s massive video collection to bury the competition with content.
Alphabet Inc launched the YouTube Music Mobile App on Wednesday, less than a month after rolling out YouTube Red, a $9.99 per month service that provides ads-free access to all YouTube services.
The move pits the digital video library against established streaming services in a battle YouTube executives say they are in position to win.
Spotify leads the market with approximately 20 million paid subscribers as of June, followed by Apple Music, which debuted in June and reported 6.5 million paid subscribers in October.
The YouTube app is free for all users, but only YouTube Red accounts can access its full range of options.
Red users can turn data-sapping music videos into audio-only streams and listen to audio of all videos while multitasking on devices with the background mode function. They can also download songs to an in-app playlist that runs on or offline.
With or without Red, customers can see stations personalized according to songs, genres, artists and titles. They can find an artist’s complete album collection and see related items ranging from live performances to amateur covers.
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