YouTube Offers 4K Video Streaming

Published On: July 12, 2010
Last Updated on: October 31, 2020
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YouTube Offers 4K Video Streaming

Ever sat waiting for the latest video of a cat playing the piano to load on YouTube and thought to yourself, if only this video clip could be in 4K. No. Well you're not alone but that hasn't stopped YouTube from announcing its support for 4K streaming video, which is superior to the 1080p video coming off your Blu-ray discs, but will probably choke your Internet connection something fierce.

YouTube Offers 4K Video Streaming

  • Andrew Robinson began his career as an art director in entertainment advertising in 2003, after graduating from Art Center College of Design. In 2006, he became a creative director at Crew Creative Advertising, and oversaw the agency's Television Division, where he worked for clients such as TNT, TBS, History, FX, and Bravo to name a few. He now has one of the most popular AV-related channels on YouTube.

YouTube-Logo.gifThis past Friday at VidCon 2010, Google's video streaming powerhouse, YouTube, announced that it would offer support and playback of 4K video. 4K, aka the digital equivalent of a 35mm film negative is the highest resolution format currently available to consumers, though 4K cameras and displays are in short supply and often very expensive. Still, the practical considerations surrounding a move to offer 4K were not enough to sway the video giant from being the first to take what is sure to be an important step in the evolution away from physical media formats such as DVD and Blu-ray.

Critics have complained that YouTube's 4K capabilities aren't "true" 4K and that while the resolution may, in fact, be 4,096 by 2,304 pixels (over four times the resolution of 1080p) the bit rate and compression makes YouTube's 4K look worse than standard 1080p via Blu-ray. In fact, on YouTube's own blog about Friday's announcement, several users have complained about choppy playback, invasive compression artifacts and more, citing that YouTube's own 720p playback looks superior to their 4K offerings at this time. YouTube does state that in order to view 4K content properly on their site, users will need an "ultra-fast-high-speed-broadband" connection, not to mention a true 4K capable display among other things.

Still no one, not even YouTube, is claiming that 4K is going to become the standard overnight just because the world's largest online video service offers it as a feature. It's just a first step towards weaning consumers off of physical media and bringing them that much closer to an all-digital, high-resolution downloadable future.

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