Youtube To Showcase 4K Streaming Via New Codec

By |


ID-100149597.jpgYoutube will show off its new VP9 codec at the upcoming CES show. The codec is an alternative to the current H.265 codec that has been used for 4K streaming until now. With interest from no less than 19 hardware makers, Youtube will likely have no trouble licensing the VP9.

From Techspot

YouTube will be on hand during next week's Consumer Electronics Show in Las Vegas to showcase 4K video streaming. But instead of using the traditional H.265 video codec to get the job done, the Google-owned company will rely on a new royalty-free codec developed in-house known as VP9.

Whether or not Google will be able to drum up interest in the codec, however, remains to be seen. The search giant launched the VP8 video codec back in 2010 which many believed would become the go-to option for real-time communications and plugin-free video streaming.

A lack of hardware support and opposition from those looking to make money from a commercial video format, however, prevented VP8 from becoming a mainstream success.

For VP9, Google is getting its duck in a row ahead of the fact. YouTube recently released a list of 19 hardware partners that have vowed to support the new codec including ARM, Broadcom, Intel and Marvel. And at CES, YouTube will be demonstrating 4K streaming at the booths of LG, Panasonic and Sony.

You'd think that with such a strong focus on VP9, YouTube would be putting every resource possible behind the codec. But that isn't the case according to Francisco Varela, global director of platform partnerships at YouTube. In a recent interview with Gigaom, the executive said this certainly isn't a war of the video codecs and left open the possibility that YouTube might add H.265 support at some point.

Additional Resources

Read more about Youtube at HomeTheaterReview.com

Learn all about 4K at HomeTheaterReview.com

 


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Jun 21
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer The A1, ACC, and ASUB are scheduled for release in the third quarter of this year, and expand on the capabilities of the existing A3 floorstanfer.
Magico Expands A-Series Lineup with New Center, Bookshelf, and Subwoofer

Jun 20
Marantz Announces Two New AV Receivers with Atmos Virtualization The parade of new 2019-model receivers continues to roll out, and the most current float to pass by our spot...
Marantz Announces Two New AV Receivers with Atmos Virtualization

Jun 18
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver Looking to build a fully featured home AV system with source selection and upgraded sound, but not necessarily interested in...
Denon Introduces DRA-800H Hi-Fi Stereo Network Receiver

Jun 07
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show Dan D'Agostino Master Audio Systems has announced the upcoming release of its new Progression Integrated Amplifier, a 2 x 200W...
Dan D'Agostino Master Audio Systems Debuts Progression Integrated Amplifier at T.H.E. Entertainment Show

Jun 06
Cambridge Audio Announces New Budget-Priced AX Series Components Cambridge Audio announced this week the introduction of a new range of audiophile separates designed to deliver hi-fi performance on...
Cambridge Audio Announces New Budget-Priced AX Series Components