Upgrade Module Program Adds Technologies to Existing NAD Products

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NAD Electronics has introduced a unique Upgrade Program enabling dealers and installers to offer custom configurations to owners of NAD's high-value A/V products. Each Upgrade Module allows an owner to install one or more elements of NAD's innovative new mechanical architecture, Modular Design Construction (MDC), into select NAD A/V Receivers and Preamp-Processors.

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Developed exclusively by NAD, MDC provides numerous benefits and advantages. It greatly improves products' performance, functionality and ease of use, while protecting them against premature obsolescence. It also simplifies product servicing, and enables NAD to more quickly bring to market new "advanced technology" features.

MDC updates NAD's Building Block Concept, a powerful design approach the company pioneered more than 30 years ago. The Building Block Concept allowed NAD's integrated stereos to accommodate more powerful amplifiers while retaining the preamp section of the integrated amp. MDC reinvents the concept by combining NAD's traditional benchmark-performance pedigree with leading-edge, feature-driven technologies, yielding the critical operational functionality today's video-centric world requires.

Kicking off the MDC Upgrade Program are four plug-in modules that add valuable features and capabilities while enhancing input and output connectivity. These first four modules cover digital audio and HDMI functions, component and analog video functions, and two-channel and multi-channel analog audio functions. Additional modules are planned.

The announced modules include two options for upgrading audio performance and two options for upgrading video performance. By giving our customers the option of spending only for those features they really want, the benefit is obvious. It also allows them to maintain their initial investment by upgrading to new technology at a fraction of the cost of replacing the entire receiver.

Read about the specific features on Page 2.
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  • Comment on this article

Simply put, the prevents their products from becoming obsolete. (Remember that Twilight Zone episode with Burgess Meredith) Future proofing is a good thing, especially in this age of servers, media players, i-pods, etc. etc.

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